About: Lori Serpa Bonaparte, Founder & Chief Magician


On a sunny afternoon in summer, while walking her dog, Lori noticed a completely dead lawn in her neighborhood. A thought popped in her head, "They should spray paint their lawn." The next thought, "Wait, is that a thing? Surely, if it is, it wouldn't be good to be adding "paint and chemicals" into the ground. I need to research this when I get home." 

Growing up on a ranch, Lori has always been sensitive to eco-friendly and sustainable ways to treat the environment and the animals that live in it. After some extensive research, she was excited to discover that lawn painting is really NOT paint at all. In fact, she was ecstatic to find a "lawn colorant" that was Organic, Non-Toxic and used by the NFL®. 

In her research, she learned that it takes much less water and fertilizer to keep a lawn alive than it does to keep it green. After realizing that the colorant is eco-friendly and wanting to reduce her water usage, she began looking for someone to color her lawn. Surprisingly, there was no one to be found.

Since Lori is an entrepreneur at heart, her research easily shifted into bringing this planet-friendly solution to the local home and business owner...and Green Lawn Magic™ was created. 

Lori's local community is important to her. She was born and raised locally and her ancestors were Portuguese immigrants who have worked the land in Santa Clara County, through dairies, farming, and ranching for over 150 years (long before it became Silicon Valley). She finds inspiration in her great-grandmother, Rosie Rose, who upon being widowed in 1907, bought and farmed a 12 acre apricot orchard in Milpitas. 

Lori has intentionally infused Green Lawn Magic™ with the personal values of Integrity, Sustainability, and Giving Back. You can read more about them, below. 

Our Core Values are a Part of Every Blade of Grass We Color:

Integrity, Respect & Honesty

Integrity, Respect, and Honesty are at the core of all we do. We strive to do what we say we'll do and communicate if something changes. We respect our teammates, our customers, pets, property, and our environment. We aim to be honest, fair, and straightforward in our conduct. We hold these values so that we can extend good old-fashioned customer service. 

Eco-Friendly & Sustainable

Being GREEN is infused throughout all we do. From using an Organic (Vegetable-Based), Non-Toxic Colorant to purchasing materials and equipment that is Made in America (as much as possible). We arrange our schedule to conserve on drive time and our equipment is charged by solar power. For every lawn we color, we reduce the need for water, fertilizer, and other chemicals that may have otherwise been used to keep it green. Choosing what's best for our planet is a priority for us! 

Community Give-Back

We pledgeĀ to support non-profit organizationsĀ in the communities we serve. Many of theseĀ non-profit organizations and deserving individuals are nominated by our customers. You can read about them by joining our GREEN LIFE newsletter (below).Ā 

Join Our GREEN LIFE Newsletter 

Stay informed about: 

• Seasonal Discounts in Your Neighborhood

• Your Local Community Give-Back Program

• Other Tips and Tricks to Enhance Your Green Life